Guidelines & downloads
Brand Resource Center
This resource center is designed to help you stay true to our brand’s identity, ensuring consistency and clarity in every interaction. Here, you’ll find everything you need to represent Faith Driven Movements with excellence and authenticity.
Thank you for following these guidelines it ensures Faith Driven Movements (FDM) remains strong, recognizable, and aligned with our purpose.
If you have any questions about these brand standards, please contact Marketing.
- 9Brand Name
- 9Brand Foundation
- 9Brand Colors
- 9Logos
- 9Iconography
- 9Typography
- 9Photography
- 9Core Values
- 9Target Audience
- 9Brand Messaging
Brand Name
Maintaining consistency in how we present Faith Driven Movements and its abbreviation FDM is essential for recognition and trust. Follow these guidelines to ensure our brand is represented correctly across all platforms.
✅ Do's
- Use “Faith Driven Movements” in full when first mentioned, followed by “FDM” for subsequent references if needed.
- Capitalize properly—always write “Faith Driven Movements” in title case and “FDM” in all uppercase letters.
- Use the brand name and abbreviation consistently across all communications.
- Pair the brand name and abbreviation with approved logos and assets for visual alignment.
- Ensure “Faith Driven Movements” and “FDM” are used in a way that reflects our mission and values.
❌ Don'ts
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Don’t alter, abbreviate, or modify the brand name beyond the approved “FDM” abbreviation.
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Don’t use “FDM” in lowercase (e.g., “fde”).
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Don’t use unapproved typefaces, colors, or stylizations for “Faith Driven Movements” or “FDM.”
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Don’t add special characters, emojis, or symbols to the brand name or “FDM.”
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Don’t combine “FDM” with other words or phrases to create unofficial names.
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Don’t use the brand name or abbreviation in a way that misrepresents or contradicts our values and mission.
Capitalization Guidelines
To maintain consistency and honor the significance of certain words in our faith-driven messaging, we follow specific capitalization rules. By following these guidelines, we ensure our communication remains clear, respectful, and aligned with our mission.
Words We Always Capitalize:
- God
- Jesus
- Holy Spirit
- King (when referring to God)
- Kingdom (when referring to God’s Kingdom)
- Gospel
- Bible
- Biblical
- Scripture
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faith driven movements
Brand Foundation
Our brand is built on a foundation of faith, purpose, and impact. This section outlines our mission, vision, and values—guiding principles that shape everything we do.
Our Vision
1 million Christ-following entrepreneurs would:
- Know the power of their calling into entrepreneurship as ordained by God
- Feel belonging with a community of peers at their church
- Be equipped and supported for their entrepreneurial journey
- Have greater chances of success and deeper eternal significance in their business
Our Strategy
- Content
- Community
- Coaching
- Connection
Purpose
Faith Driven Movements is a movement empowering Christ-following entrepreneurs to discover community and pursue their God-given call to create, innovate, and transform the world around them.
Brand Voice
Our brand voice is bold, risky, joyful, adventurous, with an undercurrent of urgency—reflecting our mission to help Christ-following business owners/leaders find their community and fulfill their God-given call to create.
Brand Tone
The tone is empowering and purpose-filled, encouraging Kingdom-minded entrepreneurs to build with faith, lead with integrity, and persevere through challenges.
Key Differentiator
Faith Driven Movements stands out with quality, curated content featuring authentic, life-changing stories from Christ-following entrepreneurs around the world.
faith driven movements
Brand Colors
Our color palette reflects our identity and the message we share. This section provides primary colors and best practices for maintaining brand consistency.
faith driven movements
Logos
Consistency is key when using our logo and icons. Our logos are primarily available in PNG format for most digital and print applications. If you require the logo in a different format (such as SVG, EPS, or PDF) for special use cases, please contact the Marketing Team for assistance.
horizontal logo
Need a different format? Reach out to Marketing for support.
stacked logo
Need a different format? Reach out to Marketing for support.
Usage Guidelines
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Keep the logo intact and proportionate—no modifications, rotations, or special effects (shadows, bevels, gradients).
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Ensure contrast against backgrounds (use the all-white or light version if necessary).
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Do not place the logo over busy images or patterns that reduce readability.
- For smaller applications, such as favicons or app icons, you may need to simplify the logo by using the blue arrow alone.
Typography
- Do not separate the tagline from the logo unless specifically allowed for different contexts (e.g., small applications like social media icons, favicons).
- Never stretch, distort, or replace the logo font.
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Font Changes: Never change the font of the tagline from what’s specified in the brand guidelines. Keep it consistent with the main logo font style.
Clear Space & Sizing
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Maintain clear space around the logo (at least the height of the “F” in Faith) to avoid visual clutter.
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Digital Use: The logo should be at least 1 inch (72px) wide on digital screens to ensure legibility.
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Print Use: For print materials, the logo should not be smaller than 1 inch (25mm) in width to ensure it remains legible across all formats,
faith driven movements
Iconography
Our iconography is a visual extension of our brand, designed to communicate ideas clearly and consistently. Each icon reflects our faith-driven mission with simplicity, purpose, and clarity.
Orange
Gold
White
faith driven movements
Typography
Typography plays a vital role in our brand’s identity. This section details our primary and secondary fonts, proper usage, and hierarchy to ensure readability and a cohesive look across all communications.
Raleway
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
PT Serif
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Subheadline
Headline 1
Headline 2
Paragraph Text lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
faith driven movements
Photography
Our photography style captures the heart of our brand—authentic, inspiring, and faith-driven. The images we use should reflect our mission, values, and the people we serve, creating an emotional connection with our audience.
Stock Photography
FDM – Real Photos
faith driven movements
Core Values
Faith Driven Movements is guided by several core values reflecting our mission and vision; they serve as our guiding principles on the journey.
Mission Matters
Risky Trailblazer
Run Hard. Rest Hard
Edgy Reframing
Joyful Adventure
Hungry Humility
faith driven movements
Target Audience
Faith Driven Movements is a growing family of ministries that focus on entrepreneurs, investors, church leaders, and students who shape culture and influence the world around us for God’s glory.
The heroes
We want to awaken Faith Driven Entrepreneurs to their God-given call to create. Stewarding their businesses differently begins now.
The heroes
Every investment makes an impact. Christ-following investors are called into partnership by God to work for the flourishing of humanity.
The heroes
It’s time to lift up the next generation. They don’t need to sort through a distorted view of things but instead, start with a healthy foundation.
The heroes
Pastors and entrepreneurs are more alike than different. Driven by mission. Always on. This is the moment when we come together and fix what is broken.
faith driven movements
Brand Messaging
This section outlines our messaging framework and provides guidelines for crafting compelling copy.
Key Message:
The journey of an entrepreneur can be lonely. But it doesn’t have to be.
The Movement
Faith Driven Movements unites a growing global network of entrepreneurs, investors, donors, and ecosystem builders. They believe faith is much more than a Sunday-only thing. It’s a catalyst for culture-shaping work that brings heaven to earth. We are founders, funders, and builders committed to whole-life discipleship—using business, capital, and creative enterprise to solve real problems and share lasting hope.
In a world of division and despair, Faith Driven Movements represent a different kind of power: the nuclear energy of purpose, partnership, and the gospel lived out in every domain of society. Whether you’re building a business, deploying capital, or launching a new initiative in your city, you’re not alone. And you don’t have to start from scratch.
We exist to fan the flame of faith-driven impact across the globe.
The Mission
To inspire, equip, and connect faith-driven leaders around the world to live out the gospel through entrepreneurship, investing, and generosity. We do this by curating content, cultivating community, and convening gatherings that spark collaboration, deepen discipleship, and drive action for the Kingdom of God.
The Purpose
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Business as Discipleship – We believe entrepreneurship is a powerful way to live out the gospel—solving problems, loving people, and stewarding influence with integrity and boldness.
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Investing as Impact – Capital is a tool, not a trophy. We champion investors who seek a return on financial gain that is profitable and eternal.
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Giving as Partnership – Generosity isn’t a side dish. It’s a part of the main course of our faith. We mobilize givers who see their resources as fuel for redemptive change.
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Collaboration Over Competition – The Kingdom thrives when we work together. We build bridges between leaders, networks, and nations to amplify impact.
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Global and Local – Faith Driven Movements are springing up across the globe. Whether in the U.S. or Africa, Asia or Europe, the gospel is moving. And so are we.
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From Scarcity to Abundance – We don’t operate from fear or self-protection. We operate from trust in God’s provision and a vision of what’s possible when His people unite.
The Problem
Even purpose-minded leaders face barriers to Kingdom impact:
Isolation – Many leaders feel alone in their desire to integrate faith and work and don’t know where to find others on the same journey.
Fragmentation – Entrepreneurship, investing, and generosity are often siloed. But God never intended our faith or influence to be compartmentalized.
Cultural Resistance – In many parts of the world, faith is marginalized, misunderstood, or even persecuted. This resistance makes bold witness difficult—even dangerous—without support.
Lack of Models – Too few examples exist of what redemptive business, investing, or giving actually looks like in real-world practice.
Overwhelming Complexity – The world’s greatest problems feel too big to tackle alone and most leaders are paralyzed by information and struggle with where to start.
The Solution
Faith Driven Movements helps catalyze global impact by offering:
Curated Content – Access world-class stories, insights, tools, and teaching from leaders who are already doing the work across entrepreneurship, investing, and giving.
Regional Movements – Join live events and local communities across Africa, Asia, Europe, the Americas, and beyond. Leaders gather in person and online to learn, grow, and act together.
Collaborative Gatherings – From launch weekends to large-scale conferences, our gatherings spark connection, cross-sector collaboration, and new ventures.
Digital Community – Our platform connects thousands of faith-driven leaders across borders, languages, and industries with shared purpose and mutual encouragement.
Partnership Ecosystem – We work alongside trusted organizations and networks who are experts in coaching, funding, training, and deploying leaders for gospel impact.
The Call to Action
You were created for such a time as this.
The world is in desperate need of leaders who embody the gospel not just in word, but in work, in investment, in generosity, and in love.
This is your invitation to join a global movement of believers using business and capital as a force for good and a witness to God’s Kingdom.
Don’t just go further. Go together.