Guidelines & downloads
Brand Resource Center
This resource center is designed to help you stay true to our brand’s identity, ensuring consistency and clarity in every interaction. Here, you’ll find everything you need to represent Faith Driven Entrepreneur with excellence and authenticity.
Thank you for following these guidelines it ensures Faith Driven Entrepreneur (FDE) remains strong, recognizable, and aligned with our purpose.
If you have any questions about these brand standards, please contact Marketing.
- 9Brand Name
- 9Brand Foundation
- 9Brand Colors
- 9Logos
- 9Iconography
- 9Typography
- 9Photography
- 9Core Values
- 9Target Audience
- 9Brand Messaging
Brand Name
Maintaining consistency in how we present Faith Driven Entrepreneur and its abbreviation FDE is essential for recognition and trust. Follow these guidelines to ensure our brand is represented correctly across all platforms.
✅ Do's
- Use “Faith Driven Entrepreneur” in full when first mentioned, followed by “FDE” for subsequent references if needed.
- Capitalize properly—always write “Faith Driven Entrepreneur” in title case and “FDE” in all uppercase letters.
- Use the brand name and abbreviation consistently across all communications.
- Pair the brand name and abbreviation with approved logos and assets for visual alignment.
- Ensure “Faith Driven Entrepreneur” and “FDE” are used in a way that reflects our mission and values.
❌ Don'ts
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Don’t alter, abbreviate, or modify the brand name beyond the approved “FDE” abbreviation.
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Don’t use “FDE” in lowercase (e.g., “fde”).
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Don’t use unapproved typefaces, colors, or stylizations for “Faith Driven Entrepreneur” or “FDE.”
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Don’t add special characters, emojis, or symbols to the brand name or “FDE.”
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Don’t combine “FDE” with other words or phrases to create unofficial names.
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Don’t use the brand name or abbreviation in a way that misrepresents or contradicts our values and mission.
Capitalization Guidelines
To maintain consistency and honor the significance of certain words in our faith-driven messaging, we follow specific capitalization rules. By following these guidelines, we ensure our communication remains clear, respectful, and aligned with our mission.
Words We Always Capitalize:
- God
- Jesus
- Holy Spirit
- King (when referring to God)
- Kingdom (when referring to God’s Kingdom)
- Gospel
- Bible
- Biblical
- Scripture
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Brand Foundation
Our brand is built on a foundation of faith, purpose, and impact. This section outlines our mission, vision, and values—guiding principles that shape everything we do.
Our Vision
1 million Christ-following entrepreneurs would:
- Know the power of their calling into entrepreneurship as ordained by God
- Feel belonging with a community of peers at their church
- Be equipped and supported for their entrepreneurial journey
- Have greater chances of success and deeper eternal significance in their business
Our Strategy
- Content
- Community
- Coaching
- Connection
Purpose
Faith Driven Entrepreneur is a movement empowering Christ-following entrepreneurs to discover community and pursue their God-given call to create, innovate, and transform the world around them.
Brand Voice
Our brand voice is bold, risky, joyful, adventurous, with an undercurrent of urgency—reflecting our mission to help Christ-following business owners/leaders find their community and fulfill their God-given call to create.
Brand Tone
The tone is empowering and purpose-filled, encouraging Kingdom-minded entrepreneurs to build with faith, lead with integrity, and persevere through challenges.
Key Differentiator
Faith Driven Entrepreneur stands out with quality, curated content featuring authentic, life-changing stories from Christ-following entrepreneurs around the world.
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Brand Colors
Our color palette reflects our identity and the message we share. This section provides primary colors and best practices for maintaining brand consistency.
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Logos
Consistency is key when using our logo and icons. Our logos are primarily available in PNG format for most digital and print applications. If you require the logo in a different format (such as SVG, EPS, or PDF) for special use cases, please contact the Marketing Team for assistance.
horizontal logo
Need a different format? Reach out to Marketing for support.
stacked logo
Need a different format? Reach out to Marketing for support.
Usage Guidelines
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Keep the logo intact and proportionate—no modifications, rotations, or special effects (shadows, bevels, gradients).
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Ensure contrast against backgrounds (use the all-white or light version if necessary).
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Do not place the logo over busy images or patterns that reduce readability.
- For smaller applications, such as favicons or app icons, you may need to simplify the logo by using the blue arrow alone.
Typography
- Do not separate the tagline from the logo unless specifically allowed for different contexts (e.g., small applications like social media icons, favicons).
- Never stretch, distort, or replace the logo font.
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Font Changes: Never change the font of the tagline from what’s specified in the brand guidelines. Keep it consistent with the main logo font style.
Clear Space & Sizing
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Maintain clear space around the logo (at least the height of the “F” in Faith) to avoid visual clutter.
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Digital Use: The logo should be at least 1 inch (72px) wide on digital screens to ensure legibility.
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Print Use: For print materials, the logo should not be smaller than 1 inch (25mm) in width to ensure it remains legible across all formats,
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Iconography
Our iconography is a visual extension of our brand, designed to communicate ideas clearly and consistently. Each icon reflects our faith-driven mission with simplicity, purpose, and clarity.
Orange
Gold
White
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Typography
Typography plays a vital role in our brand’s identity. This section details our primary and secondary fonts, proper usage, and hierarchy to ensure readability and a cohesive look across all communications.
Raleway
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
PT Serif
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Subheadline
Headline 1
Headline 2
Paragraph Text lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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Photography
Our photography style captures the heart of our brand—authentic, inspiring, and faith-driven. The images we use should reflect our mission, values, and the people we serve, creating an emotional connection with our audience.
Stock Photography
FDM – Real Photos
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Core Values
Faith Driven Entrepreneur is guided by several core values reflecting our mission and vision; they serve as our guiding principles on the journey.
Mission Matters
Risky Trailblazer
Run Hard. Rest Hard
Edgy Reframing
Joyful Adventure
Hungry Humility
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Target Audience
Core Audiences We Build For:
Faith Driven Entrepreneur (FDE) exists to serve and inspire entrepreneurs who are motivated by their faith to build businesses of purpose, excellence, and lasting impact. These leaders see their work not just as a job, but as a calling—a way to glorify God and serve the common good through the marketplace.
With such a diverse and passionate movement, it’s critical to define the core audience we are building toward. Without clarity, we risk “aiming at everyone and missing everyone.” Our content, stories, and experiences are designed with a specific set of entrepreneurs in mind—those who are leading teams and growing ventures with real scale, influence, and opportunity..
Established Entrepreneurs
Leading teams of 10, 25, 50, 100, even 250+ employees
These are growth-stage founders and business owners who have already made the leap and are now leading organizations with meaningful revenue, responsibility, and reach. They carry the weight of leadership—team culture, cash flow, strategy, and spiritual direction. This is our primary audience.
“Fred the Builder”
Overview:
Fred is the founder and CEO of a thriving mid-market company. He’s built something meaningful—now leading a team of 50–250 employees. Growth, culture, cash flow, and clarity all rest on his shoulders. He’s ambitious but deeply aware that leadership is lonely. Faith is either part of his core or something he’s growing into, and he wants his business to reflect his values.
Key Traits:
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Visionary but grounded in operations
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Juggles strategic and spiritual responsibility
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Seeks community with other high-capacity leaders
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Values frameworks that scale culture, not just revenue
Needs:
Wisdom for sustainable leadership, practical spiritual integration, and a trusted peer network.
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Seeks to align business growth with kingdom impact
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Wrestling with being both CEO and spiritual shepherd
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Longing for a peer community of Christ-centered leaders
Intrapreneurial Executive Leaders (CEO / C-Suite)
Business builders within established companies
These leaders operate inside larger organizations but think and act like founders. They’re pushing new ideas forward, stewarding teams, and innovating with a strong sense of ownership. They resonate deeply with the entrepreneurial mindset, even if they didn’t start the business themselves. They may also be 2nd, 3rd generation of family leaders.
"Morgan the Maverick"
Overview:
Morgan didn’t start the company—but you’d never know it. Whether a CEO, GM, or senior executive, Morgan leads with ownership, innovation, and a founder’s mindset. They’re navigating complex corporate structures while championing change and building new initiatives. Could be leading a division, launching new products, or carrying a family business legacy.
Key Traits:
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Bold within boundaries
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Leads with influence, not just authority
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Often navigating “legacy vs. innovation” tension
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Passionate about purpose-driven work
Needs:
Encouragement to lead faithfully from within, tools to drive culture change, and stories of other intrapreneurs making kingdom impact.
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Wrestling with influence vs. authority
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Seeks to honor legacy while leading innovation
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Needs encouragement to be salt and light from within
Main Street Owners (And Franchisees)
Small business leaders building in real communities
From franchise operators to medical and legal professionals, Main Street entrepreneurs are leading real businesses that create jobs and build trust in their communities. These owners often manage teams, navigate complexity, and have deep relational influence where they live and work.
“Sam the Steward”
Sam runs a medical practice, a local franchise, or a small professional firm. Business is personal—it’s where faith, family, and community intersect. Sam employs people from the neighborhood and knows their names. They feel the daily grind and high-touch nature of leadership and long for resources that respect their time and care about their context.
Key Traits:
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Relationship-oriented, community-committed
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Operates in the real economy
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Hands-on leader with real-world challenges
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Rooted in place, often bi-vocational in mindset
Needs:
Practical, context-aware guidance, encouragement from similar leaders, and simple frameworks to lead faithfully in everyday decisions.
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Wants faith to be seen in everyday decisions
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Navigates complexity with prayer and grit
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Deeply relational, not transactional
Early-Stage Entrepreneurs
Founders who’ve launched and are scaling with urgency
These are the risk-takers who’ve moved from idea to action. While they may not yet have a large team, they have the capital (or are in the process of raising it) vision, and intent to build one. They live in a high-pressure, “scale-or-die” phase and are looking for frameworks, wisdom, and encouragement from those further down the path.
“Tom the Riser”
Tom is full of vision and urgency. Recently launched a startup or new venture and is racing against time, burn rate, and uncertainty. They’re building something new with passion—and need help thinking both faithfully and strategically. Often working in isolation, Tom craves mentorship and road-tested wisdom.
Key Traits:
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All-in on their idea
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Living in tension between hustle and health
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Faithful but often overwhelmed
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Hungry to learn from those ahead
Needs:
Mentorship, encouragement, proven frameworks, and spiritual grounding in the chaos of startup life.
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Feels the tension between faith and hustle
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Needs reminders that calling > success
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Craves mentors who’ve walked the path faithfully
Audiences We’re Not Targeting:
While our resources are open to anyone, our focus is clear. The following groups may find encouragement through our content, but they are not the target we aim for when crafting messaging, experiences, or storytelling:
Solopreneurs
Often self-employed professionals like insurance agents, financial advisors, or coaches. While hardworking and entrepreneurial, they typically operate alone and can unintentionally bring a transactional, always-selling mindset that sometimes can lead to business developing other entrepreneurs, in turn scaring them away.
Side Hustlers / Creators
Part-time entrepreneurs, freelancers, and gig workers are an emerging and vibrant part of the economy. However, they are usually still validating ideas or earning supplemental income. They’re on the journey, but not yet building businesses at scale. They’re welcome to go through studies with their Church but aren’t the core we support.
Aspiring Entrepreneurs
Many dream of entrepreneurship, often inspired by shows like Shark Tank or stories of success. But inspiration isn’t enough. FDE is focused on those who have already taken the leap and hit “start.” We do get into the aspiring entrepreneur audience in our FDE for Teens.
faith driven entrepreneur
Brand Messaging
This section outlines our messaging framework and provides guidelines for crafting compelling copy.
Key Message:
The journey of an entrepreneur can be lonely. But it doesn’t have to be.
The Movement
Faith Driven Entrepreneur is a global movement for bold, Christ-following business leaders who believe faith is their greatest competitive edge. We exist to equip, challenge, and connect entrepreneurs who are changing culture and cities not at the expense of their values, but because of them. Faith Driven Entrepreneurship is about building businesses that answer God’s call to create, innovate, and solve the world’s greatest problems.
The Mission
No entrepreneur should have to walk this journey alone. We provide thriving community, consequential content, and meaningful relationships to help founders and leaders break through isolation, fear, and doubt—so they can build businesses that change lives and glorify God.
The Purpose
- God’s Call to Create – We challenge entrepreneurs to step fully into their God-given call with confidence, urgency, and unwavering faith.
- Redemptive Revenue – Success is creating businesses that serve, uplift, and bring Kingdom transformation.
- Adventurous & Joyful – Entrepreneurship is an all-consuming pursuit, and we embrace it as an exhilarating, faith-building adventure.
- Gritty Storytelling – Real entrepreneurs. Real struggles. Real victories. We share raw, inspiring stories that fuel action.
- Community-Centered – The journey is hard, but you’re not meant to do it alone. We connect founders in deep, life-changing relationships.
- Challenging & Edgy – We push past comfort zones, confront complacency, and call entrepreneurs to something bigger than themselves.
The Problem
- Isolation – Leading a business with faith can feel lonely.
- Fear of Failure – Balancing business, family, and faith creates immense pressure.
- Success Without Meaning – Wealth without impact feels hollow.
- Time Scarcity – There’s never enough time for what truly matters.
- Lack of Community – A deep need for like-minded entrepreneurs who “get it.”
The Solution
Faith Driven Entrepreneur provides free, world-class content and purposeful community to help entrepreneurs align their faith and business, shift their definition of success, and find lasting impact beyond the bottom line.
The Call to Action
This is your moment. The world’s greatest problems aren’t solved by playing it safe. Join a movement of fearless founders who are risking everything to build something greater than themselves. Step boldly into your calling to create.
faith driven entrepreneur
Email Signature
Maintain a consistent and professional look across all communications with our official email signature templates. This section provides ready-to-use and customizable signature formats that align with our brand identity — including approved fonts, colors, logos, and contact layout. Follow the step-by-step guide to easily update your email signature and ensure every message you send represents the brand with clarity and professionalism..
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Business Card
Project a cohesive and credible brand image with our official business card designs. This section provides approved templates that reflect our visual identity — including logo placement, typography, and color standards. Use these templates to create business cards that represent you and the organization consistently across all teams and departments. Follow the provided guidelines to ensure accuracy in layout, contact details, and print specifications.
Front
Back
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Other Resources
Use the official brand templates to keep all materials consistent and professional. The Letterhead ensures formal communications maintain a polished, on-brand look; the Slide Deck provides ready-to-use presentation designs for clear and visually consistent storytelling; and the Document template standardizes fonts, layouts, and formatting to create cohesive, professional materials across all communications..